What the iPod Did For Music; HelloMyCash is doing for Money

Hello, Your Money is Calling!

Hellomycash is the nonbank bank with a big idea---Much like Western Union is the money transfer agent of choice in the real world, and PayPal is online, Hellomycash wants to be the way to send (spend and save) money for mobile. More convenient than an ATM, banking by phone is easy and fun to use.

We are not a bank. we do not want to be a bank. We have to have partner banks that lets us keep the money in their bank. We just handle the movement of money. The bank is providing us, on a wholesale level, the ability to store that money.

We have relationships with multiple banks which is similar to how PayPal uses two banks. They use Chase and Wells Fargo. Historically companies buy wholesale services from different providers and, depending on their capabilities, buyers can be selective where they go for those wholesale services.

If you look at what we are doing with our midwest banking partners, which is the model we will scale to the NFL that relationship is unique. Our bank has acknowledged Ramscash with the stored value of debit card. They also want to allow their customers to get XBank Ramscash so they will allow Hellomycash to connect directly to their customer accounts. We are excited about the possibility of this service taking off and other banks wanting similar services.


Your Phone is doing stuff that isn’t particularly “phoney” anymore

Transfering and sending money regardless of your cell phone provider or bank is an awesome value proposition. Allowing non-Hellomycash members to receive money will help us grow socially over the long term, a kind of hotmail on steroids; when you get a text "You've got money. Just sign up and spend it."

Everything is moving away from the web and towards the phone. Consequently, e mails will not be as valuable as phone numbers. Our sponsors can interact with our fans, "pinging" them with Bud/Energizer/Circuit City ...Coupons, Rams/Jets/Colts... Cash, and other opt in permission based marketing campaigns. More importantly, allowing them to not only spend but also load their prepaid debit card at their retail location, enables their phone to become a POS, point of sale device.


This is the Off Portal=SponsorDirect To Consumer approach, but it can be sold as On Portal bank-branded,team-branded or carrier-branded service.

The off-portal, however, is the Long Tail of banking, with the "net effect" of exponential growth. After all, The "cost of production" to send one e mail or 1 million e mails is the same=$0.

Can your analog eyes see the digital world of money now? the Amazonation of banking, the napsterization of cutting the middleman out. Off- portal is a turn key solution, amplifying innovation.

The strongest marketing tool is the first 20,000 people who buy/use the service.

Just like itunes, that sells by the song and "unbundles" the album, RamsCash is microbanking--like buying a single song. Making a single transaction that is carrier agnostic and bank agnostic "unbundles" banking. It is selling less of more. It is peer to peer. It is the mother of all markets---a mass market of niche microgroups that incur no cost overheads to manage but, for each transaction, creates a small profit. As the mass of niche transactions build, the small profits become big profits. This is not far off what banking does anyway – processes massive volumes of small transactions – but, right now, banks focus upon making money out of account management.

The niche strategy of mobile is not lifeboat economics, where there is a scarcity of banks and customers (mainstream markets and resources) and there is a risk of survival. It is universal banking for ther YOUniverse.

Carriers( US Cellular and Verizon etc) have a built in payment system, yet they don’t provide banking services, they provide mobile payment services. Yet, they can be the "sponsor" of RamsCash too. So can Pay Pal, or the official team bank . Cool!


A lot of people are buying digital content and paying for it by having it charged to their phone bill. In that aspect carriers worldwide are already in the mobile payment business. We have established carrier relationships who want to offer services like Ramscash. We have that relationship with our sports marketing partners. We are building it with other carriers around the world. Our current deal is primarily a distribution relationship and marketing partnership. We provide 100% of the service. They market it and distribute it.

Social Banking-Famous For 15 PEOPLE!

See: Slices Of Our American Mobile Banking Pie


The individual is the new group and the epicenter of social context. You don't need a basic understanding on real-time, collaborative and social technologies to get that markets are conversations, and the future is conversational. In a bit of irony, the YOUniverse bears some of the marketing "cost" by propagating the messege.

Ever needed to split a check, pay back or lend money to a friend? RamsCash enables you to send money mobile to mobile, instantly. User will receive a text message as well as an email notification. With just a click, you can withdraw to your bank, or send to a new friend. Built in the RamsCash system is a Loan Management System. You can keep track and report loans made and of loans owed to you by friends. Finally, social payments and a money transfer among peers (P2P Banking). The idea of directly connecting lenders and borrowers! It even has a built-in rating system better than Esperian because it is in real-time.

The real grail, however, is international transfers and with 3 billion cell phones on the planet, bringing banking to the masses. The US, by the way, is still the number one sender of remittances all over the world. Sending money back home? Just press "talk." +


+According to the World Bank, today there are 191 million migrants sending over US$ 270 Billion annually, with the G8 markets accounting for 46% of global remittance financial flows. More than $65 billion was wired back to Latin America and the Caribbean last year . Based on current growth rates -- the remittance market to Latin America alone could reach $300 billion by the end of 2010

Ramscash is just like direct deposit from your employer, figuratively and literally. In fact, it disrupts third party payroll companies--It cuts them out completely.

Employers can simply "load" employees accounts with their salaries. No paperwork!We partner with the banks, so you can do anything with your Ramscash account that you do with your bank account. This is what makes Hellomycash so cool. Think of us as the front office, the last mile to the customer.

The reason Google or Craig's List can sell advertising cheaper is that they don't have to pay for the journalism. Likewise, RamsCash doesn't have to pay for salaries, buildings-brick and mortar stuff, thus lowering the transaction cost.

We have two on going projects in the form of pilot programs that ultimately will lead to commercial agreements.

Tipping Point? The Law of the Few contends that before widespread popularity can be attained, a few key types of people must champion an idea, concept, or product before it can reach the tipping point. Gladwell describes these key types as Connectors, Mavens, and Salesmen. If individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success.

People don't actually talk on their phones-they step into them like saunas---it's visceral, felt-deep down.

You don't have to be a navaho code breaker to use a cell phone.

The napsterization of cutting out the middleman, the tivoization time shifting of on-demand entertainment , plus the CNN effect, the 24 hour news cycle has brought us to this moment: the long tail of banking and the Amazonation of banking.

It has taken some of the quo out of the blue chip status "business as usual". Leading the way is the cult of the amateur--"Why do I have to have a bank do it, when I can do it myself". The remote cotrol, the VCR,Tivo, did not free us from watching less TV; it made watching it a perfectly self-centered experience. The phone is doing the same thing.

Making oneself obsolete is actually easier than waiting for the competition to do so. Traditional banks have a choice: be part of the steamroller or part of the pavement. Chasing the Long Tail of the unbanked, underbanked and just downright hipsters with the branded bank has to include a mobile option. RamsCash allows banks to take deposits from people outside of their area of trade. Places where they have no branches at all. This completely blows up the previous model of banks as bastions of reliability and safe keeping. Oh well...

As lifestyles become increasingly mobile worldwide, the banking industry, Financial institutions (FIs) and carriers have the opportunity to take the lead in the next generation of banking by delivering innovative applications.

When I say, what the ipod did for music, Ramscash will do for money this is what I mean, The Mp3 has changed the way we think and interact with music. It shrinks space. Mobile Banking shrinks space too, because banking is no longer defined as real estate.+

+Mobile banking insinuates itself into transactions never before subject to technical intervention. It's the bits verses atoms (vinyl records verses digital). The sheer physics of money---Bits being the smallest possible piece of matter= the Penny, verses, Atoms, the smallest possible piece of information=1's and 0's.

My phone is so money so "Put It on My Phone!"

Download the Ramscash app onto your phone ---it will work with most all of the major phone models and carriers, just tell us which one. Then you go to oue website and load up your account with cash . The money becomes available to your phone almost immediately, and after that you can send money from your phone to anyone else who has Ramscash installed on their phone as well. The transfer only takes about a minute. The Ramscash bank partner takes .10 cents for every transaction.

The interface is simple and intuitive. Once inside the Ramscash app you can scroll through your address book and choose the person you want to send money to. A PIN number is required before making the transaction, and you can add a message too.

Each account comes with a (prepaid) MasterCard debit card, which you can take straight to an ATM and use to make a withdrawal from your phone. There is no annual fee associated with the card (for now). The card is essential because there are few merchants who accept Ramscash to date. That soon will change soon.

Mission To Mars-Blue Sky-ing...

We may be giving away the RamsCash Mastercard (debit) as our premium item during a home game. Participating sponsors will be able to push coupons(RamsCash) to opt in users, giving fans a choice to print the coupon themselves (their paper, their ink, their cost) or receive a SMS based coupon with MoBeam zebra bar code labels to come in 2009.

Slices Of Our American Mobile Banking Pie

Mobile Banking x Remittance = Huge $
Your cellphone is the "remote control" for your life. In addition, Hellomycash Cellphone Banking is starting to deliver on its promise of putting ‘your bank in your pocket’, and allowing you to transact anywhere you go.

Just Put It On My Phone!

There is a new hip and trendy customer base out there, one that's interested in moving money for different reasons. The allure of mobile financial services is particularly strong for consumers ages 25 to 34.

For carriers alone, revenue from mobile fund transfers is expected to grow to $8 billion in 2012, from $65 million last year. The potential is there for quite a speedy uptake.

Convenience is the unique selling point of both mobile banking and mobile payment at the point-of-sale. Hellomycash, sending, receiving money and paying by phone, is transacting and transforming Mobile Financial Services.

Since in the minds of Americans, plastic=money, a prepaid mastercard is assigned to your phone number. You can send and receive money by phone, and it instantly loads onto your pre-paid Mastercard. A load option at participating stores (WalMart, Arco, Schnucks,) where you bring your cash in to put "on your phone", will tie in existing team sponsors. They in turn can push coupons and offers to your phone in opt in -permission based marketing offers.

The ability to perform banking functions, such as check balances and pay bills, from anywhere without the need of a computer is the major convenience of mobile banking, and the prospect of no longer carrying a wallet is the major ease of use of mobile payment at the point-of-sale.

"Social Banking"-The YOUniverse!

The individual is the new group and the epicenter of social context. You don't need a basic understanding on real-time, collaborative and social technologies to get that markets are conversations, and the future is conversational. In a bit of irony, the YOUniverse bears some of the marketing "cost" by propagating the messege.

We don't need banks to stand between "us" and our stuff anymore...Yet, there is so much stuff out there, that we still need A cool way to handle the movement of our money.

Sending cash by phone will insinuates its way in into our daily lives deeply and invisibly. Something incredible happens with tools which are never put down — which, like the tool of language, are always on, always reliably available.

Social Banking makes us more.

Hellomycash is taking our killer application of Instant Bank Transfer capability and Instant Micro Loans from "inevitable idea" to reality, moving monies wirelessly, silently and easily between people. Essentially, turning your phone into an ATM machine. This is just street up inspiration with no central bank in charge.

Mobile Banking---For those using Instant messaging, they get "it" --- It's not like tivo and it's not like podcasting. Tivo is a product that you buy. Podcasting is a standard that you use.Tivo lets you time-shift TV. Podcasting lets you download things automatically from the Internet.
When it comes to voice mail and e mail, people leave a message and you "get back to them. Instant messaging, well is instant. So is mobile banking. Home is not where the heart is, it's where your phone is:where ever you go, there you are. It's easy and hard to deal with "everywhere" 24/7. Your phone is the remote control for your life. Banking is no longer defined by real estate.


Mobile peer-to-peer payment services are another slice of the much larger mobile banking pie gold rush that Hellomycash is carving up. When someone is sent a text saying "You've got money", it creates a viral effect, and people open hellomycash accounts. You can important your entire contact list from your phone too.

Mobile banking NOT a managed program; Mobile banking is a flexible platform, Hellomycash DOESN'T provides everything: Hellomycash provides the starter pack. Hellomycash DOESN'T own their resources: Hellomycash mobilize resources.

Text Usury-Hellomycashadvace, a service which mediates loans between our fans and our partner banks. Fans send a text message to our banking partner offering mini loans (these are typically in the range $75 to $300) . The message contains the fans ID number and bank account details as well as the amount of the loan. Our bank checks their credit and, when it is acceptable, sends back a link to hellomycash.com with the terms and conditions.

Once the fan accepts these (by hitting "OK" on the relevant page) the money is sent to their hellomycash account. Our banking partners do not charge explicit interest, but instead charge an arrangement fee (which is the equivalent, often, of an APR of several hundred percent).

A look at Person-to-Person (P-to-P) payments-Hellomycash IOU is a service which mediates loans between users. More than that, lets say you regularly throw a few bucks into a lottery or football pool at the office, Hellomycash tracking system makes sure everyone knows just who paid what.

Hellomycash has a kind of comfort factor introduced into our portfolio of cash-like features of, universality, trust and anonymity. We became convinced that the "solution" to cash-less is not really anonymity, but a reasonable agreement between stakeholders on the extent and scope of the audit trail. So when you use your phone for cash-replacement stadium concessions transactions under ten dollars , you might reasonably expect the details to be kept for 90 days after which they are anonymised so that they can be used for planning and analysis but not for tracking and tracing.

We have crossed a cultural as well as an economic threshold when plastic and money are synonyms, In effect so is mobile remmitance, and the crime of choice is identity theft, not bank robbery. With remote application locking, 24/7 shutdown, location services. Hellomycash has all the security capabilities that come with the mobile environment to deliver a level of security far above the credit card platform.

P2P Banking

First, , their was Napster, peer-to-peer downloading that sent the record world into oblivion, Now comes, Hellomycash, a piooneer in the U.S. person-to-person payments market, in which one individual electronically transfers money to another through their cellphone handset.

Person to Person banking is typically offered by processors as a loss leader or add-on to a broader payments product, because like Napster, it cuts out "the middleman"; since the P-to-P payments generally don’t generate enough income from consumers to be a standalone business. Hellomycash, however, will announce a Midwest bank who has signed on to promote P-to-P . They will charge participating financial institutions fees.

Cards Replaced Cash; Now, Phones. It's old wine in a new bottle. -the Next Step in Payment Evolution---More Revenue-Anytime-Anywhere.

Making The Long Tail Of Banking Just A Little Bit Longer---Hellomycash's philosphy is simple: banks live for the large ones (overdraft fees) yet can now live on the small ones (micropayments)--This is small-scale BOP Bottom of the Pyramid transaction banking on a mass-market basis. Cash will no longer remain the most effective mechanism for low-value payments.

The Long Tail in banking is a mass market of niche microgroups. They incur no cost overheads to manage,but, for each transaction, creates a small profit. As the mass of niche transactions build, the small profits become big profits. This is not far off what banking does anyway – processes massive volumes of small transactions – but, right now, our banking partners focus upon making money out of account management.

The long tail of banking, there are no accounts. You want to reach people who were previously underserved, because it would not be profitable. Using Hellomycash technology our banking partners can serve them. They can serve them because there are no people involved, no account onboarding process, no branches or telephone support services, and no account maintenance costs. We are talking about kids, students, the unbanked, the underbanked, and more than that, our avid,main and emerging American football fans. And we are talking about social lending and saving.

The User Experience and User Inexperience

Pro football is the most profitable sport on the planet (mean operating income in 2006 was $17.8 million on $204 million in revenue. The sport has come to represent the entire country of the United States, and doing a mobile remittance proof of concept with teams this year will be the most impressive brand positioning victory for the NFL, Hellomycash and our banking partners.

Credit card firm Visa pledged that the 2012 Olympics will be entirely cashless for visitors-the plastic Olympics---Hellomycash's vision is to work with our credit card partner to make a cashless 2012 Super Bowl--using two payment systems---Plastic Credit Card and Hellomycash (less) play by phone.

HELLOMYCASH-The IPOD of BANKING

Cash-less. Card-less. Tech This Out

Attention all banks----there is a "potential emerging customer base". Maintain your brand and join HELLOMYCASH in the mobile channel. HELLOMYCASH is not only a secure mobile remittance wireless payment system that offers micropayments in essence credit, which turns upside down traditional card and bank transactions, but also, using NFC technology, makes your cellphone into a mobile wallet; a swiss army knife for all day-to-day transactions: containing everything you carry around in your wallet: cash, credit cards, keys, access cards, drivers license, photos, company ID, sport club memberships.

The Elevator Pitch: The mobile wallet and mobile banking is truely becomming a truly global mass market value proposition. considering in 2007, cell phone sales passed the 1 Billion mark wordwide.

HELLOMYCASH offers small-scale transaction banking on a mass-market basis!

You gotta break a few eggs to make an omelette; capitalism after all is, creative destruction. HELLOMYCASH takes the wrecking ball to traditional brick and mortar banking:no more pastic, no more paper .

The Mother of All Markets

The Escalator Pitch:

Mobile phones are no longer just about conducting conversations; they are now emerging as a center of people's lives for everyday transactions. The cell phone is already giving digital music players, video-game consoles and digital planners a run for their money, with low-fee services aimed at kids-like $1.99 i-Tune song downloads and cell-phone ring tones.

The cell phone's robust potential for mass appeal, with HMC'S MOBILE WALLET lobbying for wder adoption and expanded services critical mass rollout, with an up coming 2008 proof of concept at major sports venue in the United States, could be the tipping point for mobile banking.

Talkin' 'bout My Demographic-If you are over 30 please leave this website (NOT).The Cellphone has killed off the generation gap.

HELLOMYCASH'S Wallet is not just for GEN Y consumers who use and think about their cell phones more than they do their credit cards or banks, so these "relationships" are stronger, and always "on," versus the dealings customers have with their banks or credit cards.


HELLOMYCASH is really for the greatest and largest generation in US history, born between 1954 and 1965. In fact Our 53 million members constitute more than 1out of 4 adults living in America today. We are the Mission Critical Mass in the Holy Grail for mind share, eye balls and attention. We aren't the lost generation, just the invisable- it’s in HELLOCASH'S DNA to really do business with mature people, especially those who speak with a social media stutter. HELLOMYCASH is age appropriate.

The ipod of banking scenario is this: HELLOMYCASH is enabling the purchase of goods and services through the cell phone, and by aggregating the credits into monthly billing cycles, our mobile partners and their payment service providers can chip away at what's typically been bread-and- butter revenue for credit card issuers-transaction and merchant fees-if adoption is sufficient or successful. That’s why we began with the NFL, the richest and most successful franchise in the history of professsional sports.

More significantly, is that mobile phones powered by HELLOMYCASH, will reduce, if not replace, credit card usage among some customers, particularly if merchant participants decide to add new services or more content or in subscription-based packages, through the wireless channel. The reasoning of wireless vendors and operators is that, once consumers "get it", so can the micropayment business model churn out macro revenues.

Besides the youth market, and Boomers, HELLOMYCASH is targeting pre-paid or pay-as-you-go cell-phone users, who are more common in Europe, an effort that requires no banking relationship per se. We’re also targeting the estimated 10 million to 20 million unbanked households in the U.S., many of whom, are mobile-phone users. The underserved group is targeted as well by banks offering stored-value cards.

Put plainly, the simple notion of turning the standard mobile handset into a mobile wallet is a powerful idea, one that's placed mobile providers and card-issuing banks into one another's competitive cross-hairs. Capitalism is, afterall, nothing more than creative destruction.
Empowering HELLOMYCASH to go beyond digital content or pay -pass purchases to full virtual shopping everywhere, need not include banks, as we have a mobile electronic credit-authorization and billing software that rocks!

STEP BY STEP FOR HELLOMYCASH Money Transfer

–Register Mobile money transfer with HELLOMYCASH by Phone or Online
–Load up your mobile wallet by transferring money from a bank account or our banking partners cash machine
–Call service code (Pilot Code #555) and follow instructions
–Select Currency
–Enter Amount
–Enter PIN
–Initiate Transaction
–Sender will see message containing the transaction ID, fee, amount, sent, date stamp.
–The money will be received instantly (no 24 hour float)

FAQ

What is HELLOMYCASH MOBILE WALLET?

HELLOMYCASH MOBILE WALLET system is a mobile commerce solution that offers the conveniences of cash-less and card-less shopping, as well as making remote payments via any mobile phone, where buying is done by dialing a few numbers on your cellphone keypad.

Who can use MOBILE WALLET?

HELLOMYCASH MOBILE WALLET is for everybody that owns a phone. Anyone can use HMC MOBILE WALLET as if it is a cash or debit/credit card.

When can I use MOBILE WALLET?

You can use your HELLOMYCASH MOBILE WALLET immediately after you have registered your phone number and activated it. Just load your HELLOMYCASH MOBILE WALLET with a minimum $5 which will then be converted into *$5 (HELLOMYCASH MOBILE WALLET e-money currency)


How to use HELLOMYCASH MOBILE WALLET?

Pay bills through your very own mobile phone, That is HELLOMYCASH MOBILE WALLET’s concept. Just go to our website at http://www.hellomycash.com/ or HELLOMYCASHMOBILE WALLET Stadium Kiosks how-to. They will provide the ABC's for registering, loading your phone, making payments, transfering money to friends and family, and buying products and services.

What’s the difference in between of MOBILE WALLET, debit and credit card?

HELLOMYCASH MOBILE WALLET
Instant top-up, instant spending.
Instant checking balance through mobile phone.
Enjoy shopping and manage to control spending budget.

Debit Card
Spending directly deducted from your account.
Need to make sure account has enough money before spending.
Always worrying account balancing can’t cover shopping expenses.

Credit Card
Spend first, settle payment later.
Keep spending without worrying account balancing.
Overspending and increase debt.

Why should I use HELLOMYCASH MOBILE WALLET?

HELLOMYCASH MOBILE WALLET system is different from a plastic debit and credit card?even cash. HMCMobilewallet is a swiss army knife for all day-to-day transactions: containing everything we carry in our wallet: cash, credit cards, keys, access cards, drivers license, photos, company ID, sport club memberships. It is safe, secure and easy to use.

MobileWallet HELLOMYCASH micropayments contactlesspayments mobilebanking

A Virtual Wallet for the Real World

Attention to the 3.1 Billion Cell Phone Users On The Planet! Hello My Cash is coming to your phone soon




As the population grows(3 people per second), mobile device sales do too (33 per second!)

Internet is reaching into the phone.
–The First personal mass media
–The First always carried media
–The First always-on media
–The First media with a built-in payment mechanism
–The First media always at the point of creative impulse
–The First media where the audience can be accurately measured

HelloMyCash Prepares Sports Fans For the Future
Overview of Mobile 2.0 HELLOMYCA$H
–Phone will become credit card rich media device
–Many purchases and communication will shift from web to phone
–Phone number will be more valuable than email
–Essential for Sports Teams to invest in phone communities today

mobile wallet mcommerce NFL, Digital Cash NFC mobi